New Market Research: Millennial Consumer Behavior 2023
As of 2021, millennials were the largest generation group in the U.S. with an estimated population of 72.19 million according to Statista. Statista defines millennials as born between 1981 and 1996. In 2023, they’ll be 26-41 years old with an expected buying buyer of over $4 trillion by 2030. Unlike…
