Pride month (June in the United States) can be both fun and awkward for the LGBTQIA+ (lesbian, gay, bisexual, transgender, queer and/or questioning, intersex, asexual/aromantic/agender) community and its allies worldwide. While essential all year long, Pride Month is an opportunity for individuals, organizations, and businesses to celebrate the contributions and diversity of the LGBTQIA+ community and the support of allies.

Small businesses play a vital role in fostering inclusivity and equality because of their impact on local communities. By actively engaging with and supporting the LGBTQIA+ community, small and local businesses can add value to the entire community while aligning with others who value inclusivity.

In this article, we will explore practical ways that small businesses can contribute to and support the LGBTQIA+ community during Pride month and all year long.

Create an Inclusive Workplace Environment

Ensure that your business maintains an inclusive and welcoming workplace for all employees, including LGBTQIA+ employees. Not by identifying employees in any way but by implementing policies and practices that prevent discrimination and provide equal opportunities for all.

Train staff on diversity, inclusion, and sensitivity to diversity issues, including LGBTQIA+ issues even if members of the community are not evidently present. Encourage an open and supportive atmosphere where employees feel comfortable being themselves from the very beginning.

Offer LGBT-Inclusive Products or Services

Consider developing products or services specifically designed to cater to the LGBTQIA+ community’s needs and preferences but only with direct input from the community. This could include merchandise featuring Pride-themed designs, LGBTQIA-friendly wedding or event planning services, or even specialized LGBTQIA-oriented consulting or coaching services.

By doing so, you demonstrate your commitment to the community and create opportunities to connect with new customers.

Support LGBTQIA+ Causes and Organizations

Partner with local LGBTQIA+ organizations and donate a portion of your sales during Pride month to support their initiatives. Sponsor community events, parades, or workshops that promote awareness and equality during pride month and throughout the year. Investing in LGBTQIA causes not only makes a positive impact but also builds relationships with community leaders and potential customers.

Collaborate with LGBTQIA-Owned Businesses

Forge partnerships with LGBTQIA-owned businesses and create cross-promotion opportunities. This collaboration can include joint marketing campaigns, hosting events together, or featuring each other’s products or services. By working together, you amplify each other’s messages and expand your reach within the LGBT community.

Educate and Raise Awareness for LGBTQIA+ Issues

If you have the knowledge or experience, use your platform to educate your customers and followers about LGBTQIA+ issues, history, and achievements. If not, share informative content through your website, blog, or social media channels from those who do. Highlight LGBTQIA+ role models and success stories, dispel myths, and promote tolerance and acceptance.

By actively engaging with your audience, you contribute to the dialogue and foster understanding.

Employee Volunteering and Community Involvement

Encourage your employees to volunteer their time and skills for LGBTQIA-focused organizations all year long. This could involve participating in community service events, fundraising activities, or offering pro bono services. By supporting their involvement, you demonstrate your commitment to the cause beyond monetary contributions. By making it a year-round commitment, you give your employees more time to volunteer.

Small businesses have a unique opportunity to make a positive impact on the LGBTQIA+ community during Pride month and beyond. By creating an inclusive workplace, offering LGBT-inclusive products or services, supporting causes and organizations, collaborating with LGBT-owned businesses, educating your audience, encouraging employee volunteering, and using inclusive language and visuals, you can add value to the community while strengthening your brand reputation.

Remember, the genuine support and allyship you show during Pride month can have long-lasting effects, fostering a more inclusive society for everyone.

About The MTM Network by The MTM Institute

We grow local economies by bringing business owners together for strategic collaboration. All are welcome to come, connect and collaborate locally and online. To remain accessible, we are a free business network hosted by The MTM Institute, a 501(c)3 nonprofit organization registered with the Internal Revenue Service.

The MTM Institute strives to empower vulnerable communities, including low-earners, veterans, and survivors of violence and abuse. Our mission is to create safe and accessible spaces for the growth of local economies.

Fueled completely by the generosity of MTM Network volunteers and donors, we support new and growing entrepreneurs, artists, and organizers with educational programs, business services, and inspiration. Our educational programs teach mindful business management through executive leadership, time management, and money management mentorship.

Connect with us at https://mtminstitute.org/joinfree.